The best time to post on Instagram as a social media marketer depends on your target audience, location, and the type of content you create.
Instagram’s algorithm considers several factors when determining the visibility of your posts, including engagement, timing, and relevance to the user.
These are just some of the skills needed to become a social media marketer. However, the role in paid social jobs entails you being a specialist in other social media platforms. These will include Facebook, Instagram, Twitter, TikTok and many others. The main goal should be to connect with new customers and clients by sharing with them engaging and valued content about your companies product or service.
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Here are some general guidelines to help you determine the best times to post on Instagram:
- Understand Your Audience: Analyse your Instagram Insights to learn about the demographics and behaviours of your followers. This data can provide insights into when your audience is most active.
- Test Different Times: Instagram’s algorithm continually evolves. So it’s essential to experiment with different posting times and track the performance of your posts. Use Instagram Insights to monitor engagement metrics like likes, comments, and shares to identify trends.
- Consider Time Zones: If your audience spans multiple time zones, schedule posts to reach the majority of your followers when they are most likely to be online. Tools like Instagram’s Creator Studio or third-party scheduling apps can help with this.
- Peak Engagement Hours: In general, many social media experts suggest that the best times to post on Instagram are during peak engagement hours, which are typically:
- Weekdays: Generally, posts perform well during lunchtime. (around 11 AM to 1 PM) Also in the early evening (around 7 PM to 9 PM) when people have breaks or are winding down after work or school.
- Weekends: Engagement can be high on Saturdays and Sundays, with the afternoon being a popular time (around 11 AM to 2 PM).
- Consider Industry and Niche: Your industry or niche can also influence the best posting times. For example, if you’re in the food or restaurant industry, posting around meal times might be more effective.
- Monitor Changes: Keep in mind that trends and user behavior can change over time. Stay updated with Instagram’s latest features and algorithm changes, as they can impact the visibility of your content.
Final words about the best time time to post on Instagram
Remember that while these guidelines can be helpful, the best posting times for your specific account may differ. Regularly analysing your data and adapting your posting schedule based on your audience’s behaviour. This is the key to maximizing your Instagram marketing efforts. Additionally, creating engaging and valuable content should always be a priority, as it plays a crucial role in driving user engagement regardless of the time you post.
